Thursday 1 December 2011

Magazine Review Research

Definition:
A magazine is a publication which contains a combination of articles, photographs and advertisements that is published every week/month and anual subscribtions are often available. Reviews are commonly seen in magazines however are also published in other media forms. A review is when an individual considers something in order to make changes to it, given an opinion on it or to study it. Reviews can be made about a variety of different things from films to the latest albums. They're usually given ratings from the reviewer out of 5.

Audience:
Most commonly those who read film reviews have a profound interest in films. They enjoy going to see the latest ones out therefore read about the reviews in order to chose which ones they will best enjoy. Primarily, these people tend to be higher status. They deliberately go out to seek information on their topic of intersest (film). The audience for reviews also depends on what sort of magazine/newspaper the review is in. If it is in a magazine that is specifically designed to cater for film enthusiasts

Facts:
UK magazine industry is worth 2.8bn - 49% market share
Over 3,200 consumer magazines are published in the UK
Nearly 9/10 UK adults read magazines every year
Nearly 1.4bn consumer magazines are sold in the UK each year
Advertisers spend nearly £800m per year with consumer magazines

Among some of the most popular magazines include: Supermarket magazines such as, Tesco Magazine, Asda Magazine and Sainsbury's Mag. Magazines which in form the public of the most recent television programmes/radio shows such as, What's On TV, TV Choice and Radio Times. Plus general gossip magazines such as, OK!, Hello!, Chat and Heat.

This is because all the magazines above cater to a wide market. Whether male or female and regarldess of age a massive proportion of the population will do their weekly food shop in one of the leading supermarket, Tesco, Asda or Sainburys. Bar the minority, almost everyone watches/listens to TV or radio and majorit of our culture love to the latest gossip about celebrities. Magazines specifically written about reviews are not within this leading market therefore their sales are not so high.

Examples:
Daniel Radcliffe, Empire Magazine
One example of a magazine that looks at film reviews and that has been successful is Empire Magazine. It is a British publication, originally issued in July 1989, with a copy being produced per calander month. It's the best film magazine selling in Britain, outselling its nearest market rival, Total Film by over two-to-one. The magazine has some regular features such as film news, previews and reviews, however it also has some unique features for its readers. Each issue has a Top 10 Feature List which chooses the top ten examples of something film related, i.e. Top 10 Best Chase Scenes.Reades are encouraged to write in and state whether they agree/disagree with the choices that have been made. It is these regular features combined with something unique and different for its audience which play a big part in making the magazine have such a high revenue today.

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